👤 Meet the Founder
14 Years Building Invisible Systems for Visible Attorneys
I've spent my career helping lawyers get seen. Now I've built something that does it while they sleep.
I've spent my career helping lawyers get seen. Now I've built something that does it while they sleep.
I wasn't supposed to end up in legal marketing. I started as a marketer for property lawyers. Nothing fancy. Just trying to help firms get clients.
But in 2018, everything changed.
We hosted our first cybercrime event at the PwC Innovation Centre. We called it The CIFI. The room was full of lawyers, compliance officers, executives—people who needed to understand the intersection of law and technology.
During a break, I met a lawyer who blew my mind.
Not because she was impressive—she was. A partner at a top firm. Sharp, skeptical, accomplished.
But because of what she said about LinkedIn.
"I think it's a waste of space."
She told me recruiters hounded her there. She worried old colleagues and clients would see her and think she was making a fool of herself. She didn't want to look desperate.
"I rely on referrals," she said. "That's how I've always grown."
I asked her one question that changed everything:
"How did you end up at this event?"
She laughed. "Someone shared your content. I kept seeing your posts. Eventually I was curious."
The irony hung in the air.
The system that got her into that room—content, visibility, showing up consistently—was exactly what she was refusing to use for herself.
That conversation stuck with me for years. Because I realized: if SHE was thinking this way—a smart, successful, skeptical attorney at the peak of her career—then hundreds of others were too.
Make thought leadership accessible to busy attorneys by removing them from the equation entirely—not by replacing their thinking, but by capturing it.
Attorneys aren't lazy. They aren't technophobic. They're busy.
And everything available to help them—agencies, freelancers, AI tools—was making things worse, not better.
The only solution was to build something that could capture their unique voice and expertise, then work silently in the background while they practice law.
in legal marketing across multiple continents
at PwC Innovation Centre
Regulatory compliance, cybercrime, emerging legal trends
Building legal-specific AI content models
Proprietary attorney voice training technology
Built-in ethics and advertising rule checking
See the Attorney Thought Leadership Machine in action. Schedule your personalized demo today.
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